How your users views and interacts with your site plays a crucial part in converting these visitors to customers. These days your web site is you’re “Shop Front”, and potential customers need to feel comfortable and secure in making a transaction or inquiry through the site. Ask yourself this “would I buy through my site”, if your answer is no then, it’s time to do something about it. With uses becoming more confident with online retail transactions, it is vital that your site appealing to the eye, easy to navigate and find information, no system errors and clear and concise content, there is no need for pages of content as customers won’t read it.  read more

The big corporations have bought into it. Smaller companies, too. Even independent consultants use Twitter, LinkedIn, and Facebook to do business. It is a great way to get the word out about your product or service. It boosts brand awareness, it builds loyalty, and it attracts and retains customers. read more

While only a select few have learned how to harness and monetize their social media status, many companies are still looking for ways to use social media to make sales, broaden their reach and grow their company. read more

Social media is the hottest marketing trend in today’s marketplace. Companies everywhere are falling over themselves to figure this medium out and how to profit from it. I think the reason for this is the economy has tanked and is barely recovering. So should you invest? Marketing Sherpa’s numbers are telling and I’m going to make the case for an affirmative “YES!” read more